Director of Marketing (B2B)

About Us

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

Role Overview

BM Digital is seeking a Director of Marketing (B2B Demand Generation) to build, operate, and scale a fully integrated growth engine. The mandate for this role is straightforward: generate a predictable flow of qualified, high-intent sales calls and drive consistent pipeline growth across all marketing channels. The Director will own paid acquisition, creative strategy, funnel performance, lifecycle marketing, organic distribution, and team leadership.

This is a senior operator role requiring deep performance expertise, strong analytical judgment, and the ability to run a multi-million-dollar marketing organization with precision.

Core Responsibilities

Paid Acquisition

• Lead all paid media efforts across Meta, Google, YouTube, and LinkedIn
• Design and manage multi-million-dollar monthly budgets with clear forecast models
• Implement high-velocity testing methodologies focused on CPL, cost per booked call, MQL and CAC
• Build a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and guide resource allocation

Creative Strategy and Advertising

• Own end-to-end creative strategy, including angles, hooks, messaging, scripts, and briefs
• Direct creative teams (editors, designers, strategists) to produce high-performing assets consistently
• Establish a rigorous creative testing pipeline with rapid iteration cycles
• Maintain a clear framework for identifying, scaling, and retiring winning concepts

Funnel Performance

• Manage the full funnel from click to booked call, including landing pages, forms, CRO, and retargeting flows
• Identify and resolve conversion bottlenecks using data-driven analysis
• Enhance lead quality and show-up rates through coordinated nurture and follow-up systems
• Maintain accountability for funnel conversion metrics and downstream sales alignment

Lifecycle Marketing (Email and SMS)

• Architect and oversee all email and SMS programs
• Build automated nurture flows, re-engagement campaigns, and segmentation strategies
• Drive improvements in lead warming, call readiness, and conversion efficiency
• Measure lifecycle impact on pipeline velocity and cost efficiency

Organic Distribution

• Develop and manage an integrated content engine across LinkedIn, YouTube Shorts, Instagram, X, and other relevant channels
• Build a high-frequency posting system that leverages internal subject matter experts
• Implement processes for content repurposing and cross-channel amplification
• Track organic performance and its contribution to lead volume and brand authority

Leadership and Organizational Management

• Hire, manage, and develop a cross-functional marketing team
• Implement operating rhythms, SOPs, and accountability frameworks
• Build integrated weekly growth sprints and reporting cadences
• Align closely with the Sales organization to optimize quality, pipeline velocity, and closed-won outcomes
• Own the marketing P&L and performance roadmap

Candidate Profile

• 5–10+ years of experience in performance marketing, growth, or demand generation
• Proven track record managing $500K–$3M+ monthly paid media budgets
• Advanced proficiency across Meta, Google, YouTube, and LinkedIn
• Strong direct-response copywriting capability
• Demonstrated ability to architect and scale full-funnel systems
• Strong analytical orientation; fluency with attribution, analytics platforms, and forecast modeling
• Experience managing multidisciplinary teams in fast-paced, high-accountability environments
• Ability to write, critique, and optimize performance-driven creative assets
• Preference for operators who have worked in B2B high-ticket funnels, performance agencies, or media-driven organizations

Compensation

• Total compensation: $350,000+ per year (base + performance bonuses + equity)