Head of Partnerships
About Us
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
- A creator marketplace managing over 80,000 influencer partnerships monthly
- An AI-powered platform to streamline discovery, outreach, and whitelisting
- Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.
BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.
To accelerate our next phase of growth, we’re hiring a Head of Partnerships to build and own a scalable ecosystem of revenue-producing relationships.
Role Overview
The Head of Partnerships is responsible for creating, growing, and managing a high-impact partner ecosystem that brings qualified e-commerce leads into the pipeline and builds long-term, mutually beneficial revenue opportunities. This leader will establish partnerships with agencies, platforms, technology providers, influencers, affiliate networks, consultants, and brands serving a similar ICP.
This is a senior, externally-facing role ideal for someone who thrives at:
- building strategic alliances,
- identifying shared ICP opportunities,
- negotiating commercial deals,
- driving co-marketing & co-selling motions,
- and turning relationships into repeatable pipeline.
Your success will be measured by pipeline generated, partner-sourced revenue, and partnership retention.
Key Responsibilities
Partnership Acquisition & Strategy
- Build and own the end-to-end partnership strategy aligned with revenue targets.
- Identify high-value partners (agencies, consultants, tech platforms, publishers, influencer networks, VC/accelerators, communities) with congruent ICPs.
- Evaluate fit, business case, integration opportunity, and revenue potential.
Partner Relationship Management
- Develop commercial agreements including referral terms, rev-share, co-marketing commitments, and joint service offerings.
- Maintain strong relationships with C-level and VP-level partner contacts.
- Run quarterly business reviews to strengthen performance and accountability.
Pipeline & Revenue Impact
- Drive a consistent stream of qualified e-commerce leads through partner channels.
- Manage a partner pipeline dashboard (HubSpot preferred) with forecasting and attribution.
- Collaborate closely with Sales to route, qualify, and accelerate partner leads to close.
- Track partner-sourced ARR/MRR and contribution to revenue goals.
Co-Marketing & Co-Selling
- Lead the creation of co-branded content, events, webinars, case studies, and playbooks.
- Partner with Marketing to launch thought leadership with partner brands.
- Develop a scalable “partner enablement” toolkit to help partners refer opportunities effectively.
Internal Collaboration
- Work with Sales, Marketing, RevOps, and Client Services to ensure seamless partner integration.
- Provide Sales with partner-specific value props, training, and deal support.
- Partner with leadership to define category expansion opportunities and ecosystem growth.
Ideal Candidate Profile
Experience
- 5–10+ years in Partnerships, Business Development, Channel Sales, or Strategic Alliances.
- Proven track record building partnerships in:
- e-commerce,
- D2C,
- paid social / performance marketing,
- influencer marketing,
- affiliate/CPA ecosystems,
- tech platforms supporting e-commerce brands.
- Experience with growth-stage or agency environments preferred.
Skills & Strengths
- Strong network in D2C/e-commerce (marketers, founders, agency owners, tech partners).
- Ability to develop commercial structures and negotiate win-win agreements.
- Excellent communicator capable of leading C-suite partnership conversations.
- Pipeline-oriented mindset with an obsession for measurable revenue impact.
- Highly entrepreneurial, scrappy, and able to build while executing.
Success Metrics
This role is measured by its direct contribution to revenue growth, specifically:
- Partner-influenced pipeline (monthly + quarterly)
- Partner-sourced closed-won MRR
- Partner onboarding, activation, and retention
- Number and quality of strategic partner relationships
- Co-marketing output and lead flow
- Internal adoption of partner programs
Compensation
- Total compensation: $450,000+ per year (base + performance bonuses + equity)
- Performance-based bonus tied to partner-sourced revenue
Why Join Us
- High-growth environment with the autonomy to build and scale a partner ecosystem from the ground up.
- Direct access to the leadership team and influence over GTM strategy.
- Opportunity to shape category positioning and ecosystem influence.
- Work with exciting and fast-scaling brands across e-commerce and consumer categories.